Direct Mail · Dallas, TX

Targeted Direct Mail That Reaches the Right Doors

End-to-end direct mail services — from design and print through addressing, sorting, and postal submission — delivered from our Dallas facility with USPS-compliant processing.

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Direct mail consistently outperforms digital channels in response rates for many business categories — and with today's targeting capabilities, it is more precise and measurable than ever. Astro Graphics provides a complete direct mail service: we print your mailers, address them to your list or a targeted audience, sort them to USPS requirements, and submit them to the postal stream. Whether you are running a neighbourhood EDDM campaign, a targeted B2B letter campaign, or a high-volume consumer postcard drop, we manage the entire process from a single Dallas location.

Who We Serve

Products & Use Cases

Postcard campaigns for retail, restaurants, and service businesses

Every Door Direct Mail (EDDM) for neighbourhood targeting

Personalised letter campaigns with variable data

Self-mailer brochures and folded mailers

Catalogue and look-book mailings

Non-profit donation appeals and fundraising mailers

Real estate just-listed and just-sold postcards

Healthcare appointment reminders and patient communications

Event invitations and save-the-date cards

B2B prospecting letters and sales packages

Loyalty programme and retention mailings

Political and advocacy campaign mailers

Specifications

Formats, Sizes & Options

Specification	Details
Postcard sizes	4"×6" (standard), 5"×7", 6"×9", 6"×11" (oversized), 4.25"×5.5" (EDDM standard)
Letter formats	#10 envelope (standard), 6"×9" envelope, 9"×12" flat — with personalised letter insert
Self-mailer formats	Folded to DL, 4"×9", 6"×9" — tabbed or sealed per USPS requirements
EDDM eligibility	Pieces must be 6.125"–15" long, 3.5"–12" tall, and no more than 0.75" thick
Addressing methods	Inkjet addressing, laser addressing, pressure-sensitive labels
Mailing classes	USPS First-Class Mail, USPS Marketing Mail (Standard), USPS EDDM Retail
List services	Customer-supplied list, NCOA (National Change of Address) processing, targeted list acquisition by demographics, geography, or SIC code

File Setup

Artwork & File Preparation

1USPS requires a clear address block on the right side of the address face, with the barcode clear zone below the address. Supply artwork with the address block positioned correctly or use our template.

2For EDDM pieces, the USPS Retail Indicia must be placed in the upper right of the address face. We provide compliant indicia placement as part of our EDDM service.

3Postcards must have a minimum 0.007" (0.18mm) thickness to qualify for postcard rates. Standard 14pt card stock meets this requirement.

4Variable data fields (name, address, personalised offer) should be indicated in your artwork as placeholder text. Supply your data list as a clean CSV or Excel file with clearly labelled columns.

5Ensure the address face is free of dark backgrounds or busy imagery behind the address block — USPS optical character recognition requires high contrast.

6Supply print-ready PDF at 300 dpi with 3mm bleed. Include a separate data file for variable addressing.

Colour & Proofing

Colour Matching & Proof Approval

A digital proof is provided for the print artwork. For variable data jobs, we also provide a data proof showing a sample of merged records before production.

Inkjet addressing is applied after printing and uses a separate ink system. Address colour is typically black — we advise on contrast requirements for your chosen background.

For postcard campaigns, we recommend a physical proof of the first piece before approving the full run, particularly for colour-critical brand materials.

How It Works

The Ordering Process

Campaign Brief

Tell us your target audience, mailing class, quantity, and piece format. We advise on the most cost-effective approach and provide a full print-and-mail quote.

List Processing

Supply your mailing list or we acquire a targeted list on your behalf. We run NCOA processing to remove undeliverable addresses and reduce waste.

Print & Address

Mailers are printed, proofed, and approved. Addressing is applied via inkjet or laser. Variable data is merged and verified.

Sort, Bundle & Post

Pieces are sorted to USPS requirements, bundled, and submitted to the postal stream. We provide a mailing receipt and tracking information.

Pricing

What Affects Your Quote

Every project is unique. We provide detailed, itemised quotations based on your exact requirements. The following factors influence the final price:

Quantity — postage and unit print cost both decrease with volume

Mailing class — First-Class vs. Marketing Mail postage rates

Piece size and weight — affects postage classification

List source — customer-supplied vs. acquired list

NCOA and list processing fees

Variable data complexity

Addressing method (inkjet, laser, label)

Print specification — stock, colour, finishing

Turnaround

Production & Delivery Times

Standard postcard campaigns: 5–7 business days from proof approval to postal submission.

EDDM campaigns: 5–7 business days from proof approval.

Variable data letter campaigns: 7–10 business days from proof and data approval.

Rush direct mail available for qualifying formats — enquire at quote stage.

USPS Marketing Mail delivery: 3–10 business days after postal submission (not guaranteed).

USPS First-Class Mail delivery: 1–5 business days after postal submission.

FAQ

Frequently Asked Questions

Ready to Get Started?

Tell us about your project and we will provide a detailed, no-obligation quotation within one business day.