Privacy Policy

Astro Graphics ("Astro Graphics", "we", "us", or "our") operates the website at https://astro-graphics.com (the "Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site or contact us to request a quote or other services. Please read this policy carefully. If you disagree with its terms, please discontinue use of the Site.

This Privacy Policy is designed to comply with applicable United States federal and state privacy laws, including the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), the Texas Data Privacy and Security Act (TDPSA), the General Data Protection Regulation (GDPR) where applicable, and the advertising policies of Google Ads and Microsoft Advertising.

1. Information We Collect

1.1 Information You Provide Directly

When you fill out our quote request form, contact form, or otherwise communicate with us, we may collect:

• Full name and company name
• Email address
• Phone number
• Mailing or billing address
• Project details, descriptions, quantities, deadlines, and uploaded artwork files
• Any other information you voluntarily provide

1.2 Information Collected Automatically

When you visit the Site, we and our third-party service providers may automatically collect:

• Log data: IP address, browser type and version, operating system, referring URLs, pages visited, time and date of visit, and time spent on pages.
• Device data: Device type, unique device identifiers, and mobile network information.
• Cookie and tracking data: Information collected via cookies, web beacons, pixels, and similar technologies. See Section 6 (Cookies) for details.

1.3 Information from Third Parties

We may receive information about you from third-party advertising platforms (such as Google Ads and Microsoft Advertising) when you interact with our advertisements, including conversion data and audience segments.

2. How We Use Your Information

We use the information we collect for the following purposes:

• To provide and manage our services: Processing quote requests, communicating about your project, and fulfilling print orders.
• To communicate with you: Responding to enquiries, sending confirmations, and providing customer support.
• To improve our Site and services: Analysing usage patterns, diagnosing technical issues, and enhancing user experience.
• For marketing and advertising: Displaying relevant advertisements on Google, Microsoft, and other platforms; measuring ad performance; and retargeting users who have visited our Site. We rely on your consent or our legitimate interests for this processing.
• To comply with legal obligations: Meeting applicable laws, regulations, and legal processes.
• To protect our rights: Detecting, preventing, and addressing fraud, security breaches, and other harmful activities.

3. Legal Bases for Processing (GDPR)

If you are located in the European Economic Area (EEA) or United Kingdom, our legal bases for processing your personal data are:

• Contract: Processing necessary to fulfil a contract with you or take pre-contractual steps at your request (e.g., preparing a quote).
• Legitimate interests: Processing necessary for our legitimate business interests, such as improving our services and preventing fraud, where those interests are not overridden by your rights.
• Consent: Where you have given explicit consent, such as for marketing communications or non-essential cookies.
• Legal obligation: Processing necessary to comply with applicable law.

4. How We Share Your Information

We do not sell your personal information. We may share your information with:

• Service providers: Third-party vendors who assist us in operating the Site, processing payments, managing communications, or providing analytics (e.g., Google Analytics, Microsoft Clarity). These providers are contractually obligated to protect your data and use it only for the purposes we specify.
• Advertising platforms: Google LLC and Microsoft Corporation, for the purpose of serving targeted advertisements, measuring conversions, and building audience segments. These platforms operate under their own privacy policies.
• Professional advisors: Lawyers, accountants, and insurers, where necessary in the course of professional services.
• Law enforcement and regulators: Where required by law, court order, or governmental authority.
• Business transfers: In connection with a merger, acquisition, or sale of all or part of our business assets.

5. Advertising and Remarketing

We use Google Ads and Microsoft Advertising to promote our services. These platforms may use cookies and similar technologies to:

• Show you our advertisements on Google Search, the Google Display Network, YouTube, Bing, and partner sites.
• Measure the effectiveness of our advertising campaigns.
• Build remarketing audiences based on your prior visits to our Site.

Google: You can opt out of Google's use of cookies for advertising by visiting Google Ads Settings or by installing the Google Analytics Opt-out Browser Add-on.

Microsoft: You can opt out of Microsoft's personalised advertising by visiting Microsoft Opt-Out.

You may also opt out of interest-based advertising generally through the Digital Advertising Alliance or Network Advertising Initiative.

6. Cookies and Tracking Technologies

We use the following categories of cookies:

• Strictly necessary cookies: Essential for the Site to function. These cannot be disabled.
• Analytics cookies: Help us understand how visitors interact with the Site (e.g., Google Analytics). We anonymise IP addresses where possible.
• Advertising cookies: Used by Google Ads and Microsoft Advertising to deliver relevant advertisements and measure campaign performance.
• Functional cookies: Remember your preferences to enhance your experience.

You can control cookies through your browser settings. Note that disabling certain cookies may affect Site functionality. For more information, see our Cookie Policy.

7. Data Retention

We retain personal information for as long as necessary to fulfil the purposes described in this policy, unless a longer retention period is required or permitted by law. Quote request data is retained for up to three (3) years for business records purposes. You may request deletion of your data at any time (see Section 9).

8. Data Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. These measures include encrypted data transmission (HTTPS/TLS), access controls, and regular security reviews. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

9. Your Privacy Rights

9.1 All Users

Regardless of your location, you may:

• Request access to the personal information we hold about you.
• Request correction of inaccurate or incomplete data.
• Opt out of marketing communications at any time by contacting us.

9.2 California Residents (CCPA/CPRA)

California residents have the right to:

• Know what personal information is collected, used, shared, or sold.
• Delete personal information we have collected (subject to certain exceptions).
• Opt out of the sale or sharing of personal information. We do not sell personal information.
• Correct inaccurate personal information.
• Limit the use and disclosure of sensitive personal information.
• Non-discrimination for exercising your rights.

To exercise these rights, contact us at info@astro-graphics.com or call +1 (972) 644-7676. We will respond within 45 days.

9.3 Texas Residents (TDPSA)

Texas residents have the right to access, correct, delete, and obtain a portable copy of their personal data, and to opt out of targeted advertising. Submit requests to info@astro-graphics.com.

9.4 EEA/UK Residents (GDPR/UK GDPR)

EEA and UK residents have the right to access, rectification, erasure, restriction of processing, data portability, and to object to processing. You also have the right to lodge a complaint with your local supervisory authority. Contact us at info@astro-graphics.com to exercise these rights.

10. Children's Privacy

Our Site is not directed to individuals under the age of 13 (or 16 in the EEA). We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us immediately and we will delete it.

11. Third-Party Links

The Site may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies before providing any personal information.

12. International Data Transfers

Your information may be transferred to and processed in countries other than your own, including the United States. Where required by law, we implement appropriate safeguards (such as Standard Contractual Clauses) to protect your data during international transfers.

13. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the new policy on this page with an updated effective date. Your continued use of the Site after any changes constitutes your acceptance of the revised policy.

14. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy, please contact us: